SEO copywriter, keyword research services, web
site content development, link building....
It's all about making your web site
work for you
The reality is unrelenting
-- if you aren't on the first two pages of a search
listing (on the first twenty listings returned by
Google, Yahoo or MSN, to be precise) you are
effectively invisible on the web unless searchers know
your URL. And the way to get into the first twenty
listings is to get your web site optimized for search.
When we talk about an optimized web site we are
talking about three things:
-
Content factors: Keyword phrases (KPs) are phrases
that people search on that describe your product or
service. The mistake many people make is to fail
to verify that a certain KP is used by people
when searching. For example, SEO copywriter
gets a bunch of searches per month, but search
copywriter gets zero searches. An optimized web
site has well-chosen, strategic keyword phrases
integrated into the copy and meta tags; keywords that
are thematically contiguous with the web content;
content that is information-rich and sticky – makes
people want to stay on and go deeper into the website.
This is where being an experienced SEO copywriter and
web site content developer, who also offers keyword
research services, comes in. Find out more about
working with keywords, from an
excerpt written for Wikipedia by Brian
Prioleau.
One very important thing to realize is that
optimization is a process of constant adjustment --
adjusting to changes in the products and services
your business offers, adjusting to the moves of our
competitors, adjusting to changes in the search
vocabulary of your prospects. And one of the
most important ways to maintain your search position
is to constantly add good, useful content.
Putting it plainly, it never ends
-
Structural factors:
This is all about the spiders,
those little programs sent out by search engines to
read the website to glean the above-mentioned
content factors (so it is basically a subset of
Content Factors, to be truthful). You don’t want to
inhibit their progression through the site with broken
links, poorly structured navigation and too much javascript in the source code, etcetera, etcetera.
-
Links: Links to your website are absolutely critical
to good search position, particularly on Google, by
far the most important search engine (with over 60
percent of the search market). The best link is one
from a well-ranked website that is thematically
contiguous with your website. That will be very
highly rated by Google and will lead to a good PageRank and good search rankings if you get enough of them
.
To put your website, and your business, in good
search position, you need an expert SEO copywriter and
web site content developer who also offers keyword
research services and link building.
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